Name: Framtiden i våre hender
Price range: $

Pressemeldingen H&M sender ut i dag er et hån mot planeten vår og mot tekstilarbeiderne. Sett i lys av bildene av klesfjell i Atacamaørkenen i Chile og ferske rapporter som viser kraftig forverrede forhold for tekstilarbeidere under pandemien, blir jeg uvel av å lese hvordan H&M planlegger å doble salget av klær de neste årene.

Derfor har vi skrevet den pressemeldingen H&M burde ha sendt ut hvis de tok bærekraft og tekstilarbeiderne på alvor.

Dear shareholders,

Looking back on our accomplishments since 1947, we can all be proud. Our commitment towards a prosperous future is rock solid.

However, concerns about the impact of our operations on the environment and of workers’ rights are growing, both among the public and our employees. Therefore, it is time for us to announce a fundamental change in the core principles that guide how our company is run.

We cannot continue to produce increasing quantities of clothing. Our fast-fashion model relies on a system of mass-production that produces billions of pieces of clothing every year. The closet is full, and the quality is low. Many clothes are never worn, and eventually end up in illegal landfills in countries far away.

As we strive towards integrating modern textiles into our value chain, we thought oil-based materials were the answer. But we now know that these materials get washed out, ending up in the water system and consumed by fish and wildlife.

Eight years ago, we implemented a new strategy to enforce living wages throughout our supply chain. We failed completely. In fact, many garment workers’ rights have since become worse.

Our promise today is that we are going back to our roots. H&M will be slimming down the number of collections drastically. From now on our aim is to encourage people to buy less but better, to produce less but better, and to look after the planet and our people as we do it.

Introducing the four L-principle:

Lower volumes.
Less plastic.
Long lasting and repairable.
Living wages.

We are H&M.
This is our promise

H&M har i en pressemelding annonsert at de ønsker å doble salget sitt av klær innen 2030. Framtiden i våre hender mener at det er denne pressemeldingen H&M burde ha sendt ut.

Klesindustrien må endres fundamentalt!

Pressemeldingen H&M burde sendt ut

Kleskjedene må ta ansvar for søpla si

Elever brukte åpenhetsloven. Fast fashion-kjeden Lager 157 fikk 450 000 i bot

Verden har ikke råd til fast fashion

Klær av plast er et problem, men grunnen kan være overraskende